Digital Marketing


As rising technology, the key objective is to guide and enhance the knowledge in internet marketing as well as social media. Expose employers on effective digital marketing strategy to increase sales revenue over


·        Lecture

·        Observation

·        Discussion

·        Practical

·        Roleplay

·        Quiz

Contents Description

1.       Strategies to build marketing success

2.      Strategies to improve brand recognition

3.      Strategies to develop action plans

4.     Strategies to implement marketing programs and advertising

5.     Strategies for improved pricing and adding value

6.     Strategies for selling and marketing campaigns that create record sales

Course Outline

·        Analyze the process of innovation and industry disruption.

·        Describe alternative online growth strategies.

·        Choose strategies for maintaining team relationships that facilitate flexibility, collaboration and quick decision making.

·        Having an online presence means having a two-way communication channel with your audience to gather insightful feedback or reviews.

·        Understand who your potential customers are and what they want.

·        Setting up the marketing strategies to generate traffic requires to concentrate the efforts at the top of the sales funnel.

·        Make the information you provide interactive and enable the visitors to share their names, numbers and email addresses.

·        Personalized email with offers and discounts.

·        Learn what it takes to craft a stellar Facebook marketing strategy.

·        Grow the organic Facebook reach.

·        Harness the power of this visual social network to grow the business.

·        Learn how to build and implement a successful organic Instagram marketing strategy.



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