If you ask most salespeople what marketing is for, they would say it’s just a nudge in the right direction for leads. But this helps to underline how sales and marketing can work together.
The truth is, marketing can be much more than that. With input from the sales team, sales and marketing can devise a strategy to seamlessly transport the customer through the entire buying cycle, from awareness right down to finalising the sale.
Marketing can warm up the customer before allowing the sales team to take over to convert the warmed up lead into a customer, making the sales team’s job much easier and increasing the number of leads converted.